At CECL, we’re proud to unveil our recent rebrand and the launch of our new website - a fresh look that reflects who we are and where we’re going.
After years of working within major freight forwarders, we saw the opportunity to do something different. We built CECL for SMEs, manufacturers, and agents who value reliability, responsiveness, and real accountability. With us, you’re only ever one call away from a decision maker.
No ticketing systems. No on-hold voice menus. No radio silence when challenges arise. Just personal, proactive logistics support that keeps your shipments on track and on time.
Our rebrand also marks a deeper commitment to sustainability. We’re delighted to introduce our company mascot, Cecil the Seal — a symbol of our dedication to greener freight forwarding. Cecil represents more than a friendly face; he embodies our environmental responsibility.
From optimising transport routes and maximising load efficiency to embracing intermodal solutions and lower-emission transport options, we prioritise eco-conscious strategies wherever possible. Our goal is not only to reduce environmental impact but also to support our clients in achieving their ESG objectives.
As part of this commitment, we’re proud to be a Gold Sponsor of the Cornish Seal Sanctuary in Gweek, Cornwall, supporting their incredible work rescuing,rehabilitating, and releasing seals back into the wild.
This is just the beginning for the new-look CECL — and for Cecil. We’re now active, evolving, and excited for what’s ahead.
